Pure Africa

Operates in:

Zimbabwe, Zambia, Botswana



Pure Africa is an owner-run tourism operator with a responsible ethos. Based in Victoria Falls Zimbabwe, we specialize in premium experiences, river cruises, weddings, and events. Pure Africa strives to redesign the destination experience for travelers in Victoria Falls.

Our experiences include an array of River Cruises onboard our recently refurbished fleet of boats, dining options along the Zambezi River (The Eatery Dining Experiences), Guided Tours, and a selection of Exclusive Experiences for the discerning traveler. Having built a reputation for destination events from Weddings to Groups & Incentives, our expert Destination Services ensure that any experiences or event’s itinerary is seamlessly handled and delivered as a full solution.

As part of our commitment to respect the environment we operate in, we work as much as possible with local artisans, farmers, and community projects, whilst seeking out the latest in terms of industry trends, innovative practices, and technology worldwide.