ATTA® RESOURCE SERIES ON NICHE TOURISM
ATTA Women Only safaris
ATTA® recently launched a comprehensive resource series on emerging niche tourism markets across Africa. The initiative includes weekly LinkedIn thought leadership articles, detailed market how-to guides, and an upcoming white paper focusing on six high-potential sectors.
“We’re seeing significant shifts in how travellers want to experience Africa,” says Kgomotso Ramothea, CEO ATTA® Membership. “Our members have been asking for guidance on how to tap into these evolving markets, and this series delivers exactly that.”
The series explores six key growth areas that are released weekly:
- Roots Tourism: Multi-generational experiences combining ancestry exploration with community engagement
- Nature Therapy: Mindfulness-focused wilderness experiences
- Female-Only Safaris: Women-led adventures highlighting conservation and empowerment
- Dark Sky Tourism: Astronomical adventures combining science with cultural heritage
- Inclusive Travel: Multi-sensory wildlife safaris designed for diverse abilities
- Rural Tourism: Immersive community-based experiences
Members have access to downloadable guides on various niches each week through the ATTA® newsletter, with a white paper available in March 2025.
Unlocking the AI Advantage is also high on ATTA®’s agenda with a recent webinar for members highlighting how to tap into the power of Generative AI to streamline operations, enhance productivity, and gain a competitive edge. This will be followed by a toolkit and tutorials designed for the benefit of those in Sales & Marketing and HR & Operations.
ATTA® will be exploring various content themes over the coming year that tap into current affairs and trends that impact the tourism sector, and position Africa as a global tourism leader.
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